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Woda toaletowa Laura została wydana przez włoski dom mody Laura Biagiotti jeszcze w 1994 roku, a 15 lat później stała się źródłem inspiracji dla całej kolekcji zapachów. W swojej pracy perfumiarze starali się przekazać niewinną zmysłowość i delikatną kobiecą duszę pełną marzeń. Elegancka butelka swoim kształtem przypomina kobiece posągi z początku XX wieku lub kroplę wody, która spada, ale ma właściwość powracania.

Nazwa zapachu jest przedstawiona wielkimi literami, jak wiadomość od kobiety do kobiety.

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