Niewiadomo, jak szerokie były ambicje Rudolfa Dasslera, gdy w 1948 roku założył firmę produkującą obuwie sportowe. Pierwotna nazwa Ruda, od pierwszych sylab jego imienia i nazwiska, wkrótce została zastąpiona bardziej brzmiącym Puma, przynosząc ze sobą skojarzenia z szybkim i zwinym zwierzęciem.

Puma – to nie tylko marka sportowego obuwia i odzieży z Niemiec. To unikalna marka, która przez prawie 70 lat pomaga światowym sportowcom stawać się mistrzami. To nazwa, którą zna każdy mieszkaniec Ziemi ceniący wygodę, trwałość i indywidualność w ubraniach i obuwiu.

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