Sensai The Lipstick 10 Ayame Mauve is a lipstick with a pink-lilac color and a satin finish. It has a silky texture that is easy to apply and does not dry the lips. The lipstick provides full coverage that lasts up to 12 hours. The lipstick contains jojoba seed oil to help moisturize the lips. Jojoba oil is obtained from the seeds of the jojoba plant, which grows in Africa and Asia. Jojoba seed oil contains fatty acids, vitamins and minerals that help moisturize, nourish and protect lips.